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Elena Cross

I design the version people forget they had to learn.

Senior Product Designer

Seven years designing for products where getting it wrong is expensive — banking, healthcare scheduling, and one very complicated logistics dashboard. I care most about the parts nobody screenshots for a portfolio.

Figma · Design Systems · User Research · Prototyping · Accessibility

Selected work

01

Redesigning appointment scheduling

Cut booking abandonment from 34% to 11% for a healthcare scheduling platform.

Healthcare · Research · Conversion

02

Design system, from zero

Built a 40-component design system adopted across 6 product teams in a year.

Design Systems · Figma

03

Accessibility audit and remediation

Took the core product from partial to full WCAG 2.1 AA compliance.

Accessibility · Audit

04

Logistics dashboard redesign

Currently redesigning a dispatcher dashboard used by ops teams 8+ hours a day.

Logistics · In progress

Experience

Senior Product Designer · Vantablock Security2022–present
Product Designer · Ferrylane (acquired)2019–2022
UX Designer · Northline Media2017–2018