Previewing Byline with example content — not a real account.

Freelance Writer & Content Strategist

Mara Lindqvist

Booking Q4 assignments

I write the piece that makes people forward it to a friend.

Ten years writing about how people actually work — not how software says they should. Bylines in a handful of places you've read on a lunch break, and a two-year run leading content strategy for a Series B startup before I went independent.

Long-form·Newsletters·Content Strategy·Editorial Calendars·Interviews·SEO (the honest kind)

Selected bylines

3 published
  1. 01

    The Slow Fix

    Published

    A 4,000-word feature on why most process fixes make things worse — 210K reads, syndicated twice.

    Spent six weeks interviewing operations leads at companies that had tried and failed to fix the same problem three different ways. Became one of the most-shared pieces the outlet ran that quarter.

    Feature · Business · Syndicated

    Read →
  2. 02

    Field Notes — weekly newsletter

    Published

    Built a 38,000-subscriber newsletter from zero in fourteen months.

    Owned everything: voice, cadence, sourcing, and the eventual sponsorship model. Open rate has stayed above 52% since month three.

    Newsletter · Owned audience · Sponsorship

  3. 03

    Rebrand launch narrative, Halden & Co.

    Published

    Wrote the full launch narrative arc for a mid-size agency rebrand.

    Founder story, positioning doc, and the six-piece content series that ran alongside the public launch.

    Brand · Launch · Client work

  4. 04

    Untitled essay collection

    In draft

    Currently drafting a personal essay collection on early-career career changes.

    First three essays with an agent for early feedback; targeting a spring submission window.

    Essays · In progress

History

Freelance Writer & Content StrategistIndependent

Working with 4-6 clients at a time across features, newsletters, and brand narrative.

Sep 2023Present
Head of ContentFerrylane (acquired)

Built the content function from one person to a team of four; owned the blog, newsletter, and launch comms.

May 2021Aug 2023
Staff WriterNorthline Media

Covered business and workplace culture; two pieces optioned for a podcast adaptation.

Aug 2016Apr 2021